VIETNAM FRANCHISE… thông tin về nhượng quyền (Franchise Information)

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Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector

Posted by Nguyen Ba Binh trên 15.04.2011

Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector
Journal of Marketing Channels
Volume 18, Issue 2, 2011, Pages 147 – 163
Authors: Nguyen Ba Binha; Andrew Terryb


Until recently the development of franchising in Vietnam was hampered by a regulatory framework that did not recognize franchising as a discrete business relationship. The introduction of Vietnam’s Franchise Law in 2005 provided, for the first time, a legal foundation for franchising, which was a necessary prerequisite for sector development. Although there are currently few business format franchise systems operating in Vietnam, there is an increasing presence of established international franchise systems and increasing numbers of local systems albeit at an early “product distribution” evolutionary stage. Moreover, the commercial environment for franchising is increasingly favorable: Vietnam is the fastest growing Asian economy after China and India and is experiencing strong gross domestic product growth and annual retail growth. This article addresses the development of franchising, and the challenges and opportunities for franchisers in Vietnam.
Single Article Purchase: US$34.00 – buy now buy now     add to cart add to cart     [ show other buying options ]
View references (25)     Related articles

Keywords: economic development; franchise regulation; franchising; Vietnam
Affiliations: a Australian School of Taxation and Business Law, Australian School of Business, University of New South Wales, Sydney, Australia
b University of Sydney Business School, University of Sydney, Sydney, Australia

5 phản hồi to “Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector”

  1. emiliehjortsoe said

    Dear Mr. Nguyen Ba Binh,

    I am very interested in purchasing your article, however it is no longer available for purchase. Is it possible to purchase it directly off you? Please contact me 01 277 005 321. I am situated in Hanoi.

    Thank you very much in advance,

  2. Hi Emilie,

    Thank you for your interest in my article!

    Unfortunately, I could not directly sell it according to my commitment with Journal of Marketing Channels.

    Please access the following link for more purchasing options:

    Best wishes,

  3. Emilie said

    Hi Binh,

    Thank you were much. It is now purchased! Looking forward to reading more 🙂

    Best wishes,

  4. Tam Ninh said

    Em đang là sinh viên, anh có thể cho em xin bài này làm tài liệu tham khảo được không ạ? Em cảm ơn anh!

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