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Franchise Forum 2010 Program

Posted by Nguyen Ba Binh on 07.05.2010

Wednesday, 16 June at Griffith University’s South Bank Campus, Sidon Street, South Bank, Brisbane.

8.20-8.50 Conference Registration
8.50-9.00 Official Welcome
9.00-9.45

Reinventing the world’s biggest franchise brand: An inside look at McDonald’s

  • Nick Fischer, Director Queensland and Northern Territory, McDonald’s

Hailed as an icon of franchising, McDonald’s continues to evolve as it broadens its offer and market appeal to entire new segments with teh introduction of its McCafe concpet, free wi-fi, Healthy Choices menu and new-look restuarants.

Hear the inside story of how these and other innovations have kept this brand on top during the global financial crisis and beyond.

9.45-10.30

Franchise recruitment traps: Common mistakes & how to avoid them

  • David Campbell, Director, Avatar Business Navigators

Recruiting franchisees is one of the most expensive and time-consuming tasks for a franchisor, with no guarantees that selected franchisees will be successful.  This session examines common mistakes made by franchisors during the recruitment process, the cost of these mistakes to both franchisee and franchisor, and how to avoid them in the future.

10.30-11.00 Morning Tea
11.00-11.30

Random Audits and Fines: Understanding the ACCC’s expanded powers and how they affect you

Forthcoming changes to the Franchising Code of Conduct and the Trade Practices Act (TPA) include expanded powers for the Australian Competition and Consumer Commission (ACCC) to issue substantiation notices, conduct random audits, and impose fines for breaches of the Code and the TPA.

Find out how these expanded powers will impact your business and what you should do if you are audited.

11.30-12.45

Solve real-life franchise problems – Open Exchange Forum

Delegates will choose one of the following real-life franchise problems, and discuss possible solutions and comare real experiences with fellow delegates in a highly interactive round table format.

Each round table group will then share their findings with the audience, and get feedback from a panel of experts.

At the end of this session, all participants will come away with real strategies and tactics to deal with these and similar franchise problems.

  • Topic 1: Site Selection problems

The franchisee selected their own site, and after running their business for a while are now complaining that it is not working out and are blaming the franchisor for everything. What do you do?

  • Topic 2: The use of social media in franchising

An unhappy customer has set up a Facebook page to attack your business while at the same time an overly enthusiastic franchisee has created a Twitter account for your brand which looks official, but is not owned or controlled by the franchisor. What do you do?

  • Topic 3: Managing potential sabotage at the end of the franchise term

In accordance wit hthe timeframe laid down in the new Code, you’ve just informed a franchisee six months before the end of their term that you will not be renewing their agreement. How do you get this franchisee to maintain high levels of performance until their agreement expires?

  • Topic 4: Franchisees on the financial edge

A high-performing and well-regarded franchisee has informed you that thye have just been audited by the Tax Office and assessed for $100,000 in unpaid taxes.  This threatens the viability of their business and could trigger a system-wide tax audit of all your franchisees. What do you do?

  • Topic 5: Rebates

Your franchise has never accepted rebates previously and this has been a point of difference with your competitors and well-received by potential and existing franchisees.  However, several new suppliers have entered the market with products at similar prices and are offering generous rebates. What do you do?

12.45-1.30 Lunch & Networking
1.30-2.15 Concurrent sessions – choose one of the following:

Opportunities in the new trend toward part-time franchising

  • Dr Scott Weaven, co-author, Franchising Australia Survey

The emergence of new franchise systems and a growing social trend toward part-time work has resulted in a new phenomena – part-time franchisees.

What are the implications for franchisors with part-time business models, what are the trends overseas, and what can be learned from these models by traditional full-time businesses?

Growing Pains: Why franchisors become more corporate

  • Jason Gehrke, Director, Franchise Advisory Council
  • Rod Wakefield, former CEO, The Coffee Club

What happens when a frnachisor’s growth trajectory outstrips the income it receives from royalities and granting franchises?

How do franchise systems access external capital, and what additional management skills and systems are required to satisfy the needs of investors?

2.15-3.00 Concurrent sessions – choose one of the following:

What causes conflict in franchise relationships, and how to resolve it

  • Professor Lorelle Frazer, co-author, Franchising Australia Survey
  • Alan Bates, In-house Counsel, Lenards and OMA mediator

Be among the first to hear the results of groundbreaking research into the causes of conflict in franchise relationships, and hear from an experienced mediator on how to break deadlocks in resolving franchise disputes.

How to reduce franchisor staff turnover

Maintaining consistent delivery of support and services to franchisees can be impossible if franchisor staff are constantly changing.

This session explores how to reduce staff turnover and avoid burnout in the key franchise support and frontline roles,which are essential to the success of your system.

3.00-3.20 Afternoon Tea
3.20-4.00

How to get franchisees to buy-in to marketing campaigns

  • Jan Ruzzier, National Training & HR Manager, Worldwide

The best researched, planned and executed marketing campaign can consume a huge amount of franchisor resources and fail to make a difference at sotre or territory level if franchisees themselves don’t support the campaign and ‘buy-in’ locally.

Hear from experienced franchise brands how they overcome franchisee indifference and scepticism to ensure that marketing campaigns deliver real results across the board.

4.00-4.45

Going International: How to get it right (& what happens when you don’t)

  • Dr Trung, Pho24 Franchisor & Vietnam Franchisor of the Year
  • Vince Kelly, Export Advisor, Austrade

One in four Australian franchise brands are currently frnachising overseas, and a further 25% plan to do so in the near future according to the Franchising Australia Survey.  Yet despite the apparent popularity of overseas growth, there are many traps for the unwary that can overwhelm a franchisor’s limited resources, and stall network growth.

Learn how to avoid these and other export problems from an expert advisor and a franchisor with a few war stories to tell.

4.45-5.00 Closing Comments
5.00-6.00 Networking Drinks

Franchise Forum Prices:

Early bird tickets on sale now!

Early Bird* Standard
Single $445 $495
Multiple delegate** $395 $445

Click here to register now for the Franchise Forum 2010

*Early bird prices expire May 31, 2010.

**Price per ticket for two or more delegates from same company.

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